{"id":2349,"date":"2021-12-23T15:18:32","date_gmt":"2021-12-23T15:18:32","guid":{"rendered":"https:\/\/esportsnewsnetwork.net\/?p=2349"},"modified":"2021-12-23T15:18:32","modified_gmt":"2021-12-23T15:18:32","slug":"esl-gaming-extends-partnership-with-maincast","status":"publish","type":"post","link":"https:\/\/esportsnewsnetwork.net\/?p=2349","title":{"rendered":"ESL Gaming extends partnership with Maincast"},"content":{"rendered":"

Esports tournament organiser ESL<\/strong> Gaming<\/strong> has extended its partnership with broadcast and production company Maincast<\/strong> until 2027.<\/span><\/p>\n

According to a release, Maincast will keep its exclusive rights to broadcast ESL\u2019s tournaments in Russian and other CIS languages.<\/span><\/p>\n

(ESI Illustration) Image credit: Maincast \/ ESL Gaming<\/p>\n

RELATED: Maincast acquires ESL Pro Tour broadcast rights in three-year deal<\/a><\/strong><\/span><\/p>\n

The rights cover the entirety of ESL\u2019s portfolio. This includes the ESL Pro Tour in CS:GO and Startcraft, ESL Mobile tournaments and ESL Dota 2 competitions.<\/span><\/p>\n

Both parties first announced the partnership in 2020, with the original agreement expected to conclude in 2023.<\/span><\/p>\n

Frank Uddo, Senior Vice President of Global Media at ESL Gaming,<\/strong> commented: \u201cMaincast is one of our biggest media partners and expertly localises our competitions to fans all over the CIS region. They are great to work with and we are particularly excited to see, through this seven-year partnership, how committed they are to significantly invest in esports long-term. <\/span><\/p>\n

\u201cIt is a testament to how integral esports has become within the region and we look forward to building even more success in the future with them.\u201d<\/span><\/p>\n

Some of the tournaments Maincast has broadcast in Russian include ESL One Los Angeles 2020 and IEM Katowice 2020. ESL and Maincast noted in a release that both of those tournaments drew record viewership numbers.<\/span><\/p>\n

RELATED: ESL announces women\u2019s CS:GO circuit, new diversity program<\/a><\/strong><\/span><\/p>\n

Andrii Grygoriev, CEO and co-founder of Maincast,<\/strong> added: \u201d In 2020 Maincast signed a multi-year partnership agreement with ESL Gaming to broadcast their tournaments in Eastern Europe. In this period we\u2019ve created an industry-defining product, finished numerous projects in close collaboration and provided on-site coverage of dozens of events.<\/span><\/p>\n

\u201cWe are excited to announce that our partnership with ESL Gaming is extended up till Q2 2027. We\u2019ve already begun working on long-term projects and looking for new ways of refining and improving our product.\u201d<\/span><\/p>\n

Esports Insider says: The importance of effective localisation is apparent through this partnership. Maincast has managed to be an extremely valuable partner for ESL Gaming in the CIS region. With new projects in the works, it looks like the region is becoming increasingly important to the tournament organiser.<\/span><\/strong><\/p>\n

ESI Podcasts | Digest, Focus, Insight<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Esports tournament organiser ESL Gaming has extended its partnership with broadcast and production company Maincast until 2027. According to a release, Maincast will keep its […]<\/a><\/p>\n<\/div>","protected":false},"author":0,"featured_media":2350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3],"tags":[],"class_list":["post-2349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t