{"id":2862,"date":"2022-01-24T19:22:38","date_gmt":"2022-01-24T19:22:38","guid":{"rendered":"https:\/\/esportsnewsnetwork.net\/?p=2862"},"modified":"2022-01-24T19:22:38","modified_gmt":"2022-01-24T19:22:38","slug":"tencent-games-appoints-daniel-sanders-as-global-marketing-lead","status":"publish","type":"post","link":"https:\/\/esportsnewsnetwork.net\/?p=2862","title":{"rendered":"Tencent Games appoints Daniel Sanders as Global Marketing Lead"},"content":{"rendered":"

Former Red Bull executive Daniel<\/strong> Sanders<\/strong> has announced his departure from the company to become Tencent<\/strong> Games\u2019<\/strong>\u00a0Senior Global Marketing Lead.<\/span><\/p>\n

According to Sanders\u2019 LinkedIn post<\/a>, he will oversee esports marketing at Tencent to help \u2018take the scene to new heights\u2019.<\/span><\/p>\n

(ESI Illustration) Image credit: Daniel Sanders \/ Tencent<\/p>\n

RELATED: Olympic Council of Asia partners with Tencent to promote esports in Asia<\/a><\/strong><\/span><\/p>\n

Sanders started his esports career at Dignitas in 2007 and has since held executive positions at FACEIT, DLC Studios, and most recently, Red Bull. Sanders was the Head of Esports and Gaming Marketing at Red Bull for the last five years.<\/span><\/p>\n

As a Red Bull executive, Sanders conceptualised and developed the Red Bull Gaming Sphere and led Red Bull\u2019s gaming and esports working group.<\/span><\/p>\n

<\/span><\/p>\n

RELATED: Riot Games is entering the Fighting Game world: What might happen?<\/a><\/strong><\/span><\/p>\n

At Tencent, Sanders will continue to work on bringing Tencent\u2019s esports titles to more consumers. Tencent is perhaps most known as the majority owner of Riot Games. Moreover, the company is also the publisher of battle royale games PUBG MOBILE and PUBG: Battlegrounds. Tencent\u2019s other esports titles include Honor of Kings, Arena of Valor and CrossFire.<\/span><\/p>\n

Esports Insider says: Daniel Sanders is a valuable addition to the Tencent team. The gaming company is one of the largest companies in its field in the world. Judging by the recent growth Riot Games, as well as the stellar rise of mobile esports in Asia, Sanders joins Tencent at a prosperous time.<\/strong><\/span><\/p>\n

Follow ESI on Instagram<\/span><\/a> <\/span><\/p>","protected":false},"excerpt":{"rendered":"

Former Red Bull executive Daniel Sanders has announced his departure from the company to become Tencent Games\u2019\u00a0Senior Global Marketing Lead. According to Sanders\u2019 LinkedIn post, […]<\/a><\/p>\n<\/div>","protected":false},"author":0,"featured_media":2863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3],"tags":[],"class_list":["post-2862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t