They’re memed about (okay boomer), aren’t always thought of as gamers, and younger people are often called boomers as an insult, but it turns out more baby boomers are playing games than you might think.
New data from analyst Newzoo has found that 42% of baby boomers are gamers. That’s according to its gamer consumer insights research as a weighted average across 20 different markets, tracking people who have played games on a PC, console or mobile device in the last six months.