Riot Games has announced it will allow betting sponsorships in its esports for the first time.
Tier 1 teams in both League of Legends and Valorant in EMEA and the Americas can now explore these new revenue opportunities.
That means this is limited to teams competing in the LEC, the LTA North, the LTA South, VCT EMEA, and VCT Americas.
Riot’s President of Publishing and Esports, John Needham, says this change is part of the publisher “investing in a sustainable ecosystem.”
https://t.co/GAg9H4kfaq
— Riot Games (@riotgames) June 26, 2025
This change has been in the pipeline for a while.