Bowser to step down as Nintendo of America president; Devon Pritchard to succeed

Bowser to step down as Nintendo of America president; Devon Pritchard to succeed

Nintendo of America president and COO Doug Bowser has announced that he will retire at the end of the year.

Devon Pritchard will take over the position. A long-term executive at Nintendo of Americas, Pritchard is currently the vice president of revenue, marketing, and consumer experience at Nintendo of America.

Satoru Shibata will take the role of CEO. Having previously been the president of Nintendo of Europe, Shibata will work as CEO while continuing his existing roles of managing executive officer and corporate director.

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