The Valorant Twitch subscription gifting initiative has attracted criticism after the esports title topped the chart for gifted subs on Kai Cenat’s channel.
Despite wild speculation about the gifted subscription cost circulating, Valorant’s position at the top of Kai Cenat’s chart is related to SUBtember 2025, Valorant’s subscription gifting initiative.
Why did the Valorant Twitch channel gift subs to Kai Cenat?
Valorant is currently running a campaign with Twitch named “SUBtember.” The SUBtember initiative is run by Twitch, with Valorant as its official sponsor.
The initiative spans 34 days and includes various discounts or bonuses relating to Twitch subscriptions.
Subtember Finale starts now and runs until October 1.
Continue reading Valorant Twitch controversy: Valorant’s Kai Cenat subscription gifting, explained