Before the League of Legends World Championship Finals, fans typically gather in the host city to attend the Riot Games’ Fan Fest. In 2025, the event arrives in Chengdu as the LoL Carnival, turning the week before the Finals into a live showcase of games, community and competition.
The Carnival will take place in Chengdu from November 4th to 9th, running daily across Chunxi Road’s Yinshi Plaza, Yingjia Plaza and IFS.
The multi-day event will feature eight interactive zones and twelve partner activations leading up to the 2025 Worlds Finals, held at the Dong’an Lake Sports Park Multifunctional Gymnasium on November 9th..
Organised by Riot Games’ local and global teams, the Carnival will include appearances from more than 100 guests, including professional players and streamers.
Riot Games has described the event as a place “where esports passion, local street flavours, and Chengdu’s creative spirit collide,” transforming the city centre into a gathering point for fans.
Among the week’s attractions, the Legends Avenue will host international and LPL professionals, while the “We Are the League” Interactive Zone will allow fans to take part in themed challenges. Other experiences include the TFT Teahouse and Choncc’s Lucky Park, both offering opportunities for attendees to engage in community-focused activities for TFT.
Fans can also collect a League Identity Card, check in at various interactive machines, and redeem commemorative tickets after completing a four-location stamp collection.
All the Worlds 2025 Carnival Activities Announced
The Carnival will run simultaneously with sponsor activations between November 7th and 9th, featuring twelve partners across the Chunxi Road area.
These include Amazon Web Services, Esports World Cup, Mastercard, Mercedes-Benz, OMEN, OperaGX, OPPO, SecretLab, Durex, JD.com, Li-Ning and Momchilovtsi Yogurt by Bright Dairy.
Each partner will host activities ranging from product demonstrations and live streams to limited-edition merchandise, depending on the activation’s agenda.
Amazon Web Services will showcase its new AI development tool Kiro. Meanwhile, Mastercard will organise meet-and-greet sessions with League of Legends Pro League talent and introduce the League of Legends Passion Card in partnership with China Merchants Bank.
Mercedes-Benz will display the CLA Art Piece inspired by the Summoner’s Cup and the official Championship Ring.
The Esports World Cup booth at Jing Rong Hui will display the crushed LoL Club Keys from EWC 2025, featuring merchandise and photo opportunities. OMEN will present its gaming hardware, including the official display of LoL Esports competitions. OPPO will hold its “city-wide activation” offering fans a chance to try the Find X9 series and win Finals tickets.
SecretLab will showcase the TITAN Evo Worlds 2025 Edition gaming chair setup, while Durex will host interactive activities such as ‘high jump’ challenge. JD.com will stream live, and Li-Ning will sell official LPL jerseys, offering on-site customisation.
Finally, Momchilovtsi Yogurt will organise themed gaming activities “centred on team play.”
On November 9th, live broadcasts of the Worlds 2025 Finals will be shown at multiple Carnival locations, allowing fans not at the Arena to watch the championship together.
With a mix of live appearances, interactive activities, and sponsor showcases, the League of Legends Carnival in Chengdu aims to become an unmissable spot for local and international fans travelling to the city to watch the Worlds Finals.
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