To improve the esports offering for Optibet and Klondaika in the Baltics and Nordics, DATA.BET has announced a significant partnership with Entain NCE.
The first rollout hub will be Estonia, with additional markets to follow.
Through this agreement, Entain brands now have better access to DATA.BET’s premium esports coverage, includeing a suite of engagement widgets for live video streaming, player statistics, match tracking in real time, and more. The brands will also have access to DATA.BET’s advanced Odds Feed, Bet Builder, and Risk Management.
Customers of Entain can now place live bets on popular games like League of Legends, Dota 2, Counter-Strike 2, Valorant, and more, with over 30 disciplines and 10,000 monthly events supported.
The system from DATA.BET combines strong risk controls with high-frequency pricing to deliver bet delays as short as one second.
With interactive widgets like Pitch Tracker and consolidated multi-widgets that simplify the betting process, this combined offering seeks to increase user engagement while increasing profitability and market margin for Entain operators.
Strategic Roadmap and Industry Impact
Otto Bonning, Head of Sales at DATA.BET, commented on the deal: “This partnership sets a high bar for product excellence. Our role is to power that ambition with an esports layer that’s rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience. We’ve aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout next.”
In order to improve both businesses’ positions in the expanding regulated esports markets, a phased expansion is planned to add more disciplines and features. Together, DATA.BET and Entain want to give esports enthusiasts in the Baltics and Nordics the greatest possible experience and entertainment.
Hendrik Ahuna, Director of Sportsbook at Entain NCE, added: “We are thrilled to partner with DATA.BET, who are renowned for being the leading Esports provider and who share the same passion and commitment for Esports as we do. DATA.BET’s deep understanding of the esports ecosystem and its growing influence among modern audiences make the collaboration a perfect fit.”
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