BETER expands US presence with Florida Vendor Registration

By obtaining Vendor Registration in the state of Florida, BETER has increased its presence in the United States.

The Seminole Tribe of Florida, dba Seminole Gaming, granted the registration, which is a significant step in BETER’s continuous expansion into the US market.

With the new approval, BETER will be able to launch its Setka Cup table tennis competition offering in Florida, providing local players with real-time data, live streams, and betting odds via the Hard Rock Bet platform.

With this accomplishment, Florida becomes the fifth state in the union to host Setka Cup competitions.

With the launch, BETER’s Setka Cup offers up to 50 betting markets per event and continuous betting opportunities across hundreds of matches. The company manages about 700,000 live events a year in a variety of sports and esports disciplines.

To guarantee openness and fair play, BETER’s committed Integrity team keeps a close eye on every game.

Chuck Robinson, Chief Revenue Officer at BETER, called the approval a significant achievement, stating, “Securing vendor registration in Florida is another major milestone for BETER and a clear signal of our growing momentum across regulated U.S. markets. Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida bettors through a highly trusted sportsbook platform.”

In the future, BETER intends to expand its selection of fast, data-driven esports matches by integrating its ESportsBattle content into Hard Rock Bet.

Valeriia Tarchynska, Chief Legal Officer, noted that the approval “reflects the strength of our regulatory strategy and the expertise of our legal team in navigating the complex U.S. regulatory landscape.”

In addition to its increasing presence in other licensed states like Ohio, Arizona, and Kentucky, BETER’s new registration in Florida complements its larger expansion strategy.