DATA.BET has partnered with sports data provider Odds Composer to add a greater variety of basketball player props to its sportsbook solution.
Additional individual player markets are introduced by the integration and can be used for both pre-match and live betting.
Operators utilising DATA.BET’S platform can now provide more comprehensive coverage of important basketball events, create more adaptable Bet Builder combinations, and pay closer attention to player moments during games.
Player Props are a key part of its Bet Builder roadmap, and the long-term partnership with Odds Composer aims to help clients across various verticals achieve sustainable growth.
“Expanding our basketball Player Props is an important step in making our sportsbook better,” stated Otto Bonning, Head of Sales at DATA.BET.
“This partnership lets us offer more markets, and by strengthening Bet Builder functionality, our clients can give players a more profitable betting experience and stay competitive.
Bet Builder and Broader Esports Expansion
DATA.BET’s Bet Builder, where individual player markets are a crucial part of same-event, multi-selection wagers, is strengthened through the use of player props.
DATA.BET claims that by including more basketball props in the roadmap, it is improving the overall sportsbook package for partners and offering a more complete combination of traditional sports and esports markets within a single solution.
Last year, DATA.BET unveiled Hot Bundles, a product that provides pre-made, data-driven betting combinations meant to simplify express bets and help operators boost esports event participation.
By collaborating with Pragmatic Play Sports to power the provider’s new esports betting product, DATA.BET expanded its reach even further.
Customers of Pragmatic Play Sports get access to DATA.BET’s odds feed, a multi-widget interface with scoreboards and low-latency streaming, and coverage of over 30 esports competitions, such as League of Legends, Counter-Strike, Dota 2, EA Sports FC, and VALORANT.
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