In the lead-up to ICE Barcelona 2026, BETBY has significantly expanded its AI-powered Betting Tips product, increasing coverage of both sports and esports.
With tips available in over 30 languages and the ability to add new competitions within one business day upon request, the most recent update expands the service’s scope to 40 disciplines and up to 40,000 events per month.
Wider Sports and Esports Line-up
In terms of sports, BETBY has added advice for a wide range of other sports, supporting both international and local schedules.
These sports include chess, kabaddi, sumo, floorball, rugby union, rugby league, water polo, boxing, darts, snooker, futsal, Australian football, mixed martial arts, beach volleyball, and badminton.
With insights intended for use inside sportsbooks, marketing tools, engagement widgets, and other betting-related content environments, the Betting Tips product currently covers 24 real sports in total.
In addition to a long list of specialised and up-and-coming competitions, its esports coverage has increased to 16 titles, bolstering support for games like League of Legends, VALORANT, Mobile Legends: Bang Bang, and Rainbow Six.
Because BETBY positions the solution as completely flexible and quickly expandable, operators can localise and scale coverage based on regional demand, promotional campaigns, or upcoming tournaments.
Danil Emelyanov, Head of AI Labs, BETBY, stated: “We kept expanding it because operators kept asking for more coverage. Now it spans both sports and esports at a level we don’t really see elsewhere, and it’s something our partners can genuinely use to drive engagement.
“It’s built to be flexible, so operators can localise it and scale it quickly based on what their players actually want.”
At ICE Barcelona 2026, BETBY will showcase its expanded Betting Tips package and demonstrate how its data-driven insights can be integrated into sportsbooks and marketing channels.
Magnus Carlsen, Hikaru Nakamura, and Levy Rozman (GothamChess) will also participate in a live chess-focused activation at stand 5K20 as part of the company’s presence at the show.
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