Gaming furniture company Blacklyte has announced its latest partnership with UK-based esports team Fnatic.
The two brands have come together to unveil an all-new, exclusive, co-branded Athena Pro gaming chair, which features the esports team’s iconic orange and black colours.
The gaming chair is now available for purchase on Blacklyte’s website, and is currently priced at $619. For UK buyers, the gaming chair is sold for £449.
Blacklyte has designed one of its flagship products by using Fnatic’s brand identity, similar to the partnership made with North American esports organisation Team Liquid last month. Moreover, the Athena Pro Gaming chair comes with adjustable support, memory foam, and a four-way dynamic armrest to reduce stress on the body.
Blacklyte Establishing Itself
Founded in 2021 in Toronto under its parent company, Arcus Home, Blacklyte has been steadily increasing its presence in the gaming and esports industries.
Aside from Fnatic and Team Liquid, the company also signed key partnerships with several other esports teams, including Team Spirit and OverActive Media’s Toronto Ultra. Moreover, the brand is also expanding partnerships with tournament organisers, as it recently became a partner for Counter-Strike’s StarLadder Budapest Major 2025.
Blacklyte has been a long-time partner with Fnatic, having become the official gaming chair and desk partner for the team back in 2024, replacing Chinese company AndaSeat. At the time, the partnership was focused on exclusive content, community engagements, and limited-edition gaming products.
Aside from Blacklyte, Fnatic counts on the support of energy drink brand Red Bull, Sony’s gaming brand IN-ZONE, gambling platform Betify, and DLSM. At the end of 2025, the esports team was reportedly exploring a sale after receiving expressions of interest at an estimated valuation of $100m (£74.7m).
The post Blacklyte and Fnatic announce co-branded gaming chair appeared first on Esports Insider.
