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TikTok, a leading short-form video platform, is the latest and greatest social media app to take off in a big way. Millions of younger people have fallen in love with the app, best known for viral dancing and lip-syncing videos.
Content creators on the app need to use built-in video editing features and dedicated tools to hook viewers within just a few seconds.
Unsurprisingly, the biggest recent evolution of TikTok came when users were allowed to post three-minute videos.
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