SIS Content Services, part of the SIS Group (Sports Information Services), has expanded its H2H Global Gaming League product offering on Hard Rock Bet Sportsbook with the launch of eFootball games.
The addition complements the existing eBasketball and eSoccer games already available on the platform, making Hard Rock Bet Sportsbook one of the first US operators to offer eFootball betting markets.
H2HGGL eFootball games are now live across seven states where Hard Rock Bet operates.
With two live streams available around-the-clock at first, the new eFootball product is expected to provide over 25,000 events annually.
With plans to double the number of eFootball events annually, the volume of content is also likley to scale quickly. With this expansion, Hard Rock Bet Sportsbook would offer over 275,000 H2HGGL events annually across all of its virtual titles.
H2HGGL’s Trusted Integrity
Being the first to obtain the Esports Integrity Commission‘s (ESIC) Gold Standard, the organisation’s highest accreditation for honesty and fair play, H2HGGL is positioned as a high-integrity esports betting product.
Numerous pre-game and in-play betting markets are available due to the league’s roster of professional gamers competing in head-to-head matches that are streamed live.
Michele Fischer, Vice President at SIS Content Services, highlighted the appeal of the new offering for US bettors: “H2HGGL eFootball offers American bettors around the clock opportunities to engage in one of the most popular US sports. It provides Hard Rock Bet Sportsbook with another compelling, commercially successful product that adheres to the strictest integrity standards synonymous with SIS.”
Richard Ames, Chief Executive Officer at SIS, added: “The addition of eFootball strengthens a vertical that has become a core part of the SIS strategy.
“Our focus has always been on delivering content that operators can trust, and this launch with Hard Rock Bet showcases that those standards of integrity, production quality and reliability that underpin every part of the H2H Global Gaming League resonate with major global brands. It is also another example of how we continue to broaden our portfolio in ways that benefit partners and players alike.”
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