BETBY adds built-in streaming to boost live betting

BETBY has upgraded its core sportsbook solution by adding official live video streaming across esports, sports and gaming, with the service included for all operator partners at no extra cost.

The Tier 1 B2B provider now aims to deliver high-quality streams directly inside its platform, so operators receive odds, risk management, markets and live video in a single integration.

With full video coverage across over 50 titles and multilingual streaming support, BETBY’s full esports sportsbook is included in the rollout.

This includes all player-versus-player NBA2K and FC25 events that are powered by Oddin.gg and SIS, which provide bettors with real-time odds and live pictures for a variety of competitive gaming events.

Alongside esports, BETBY is delivering official live streams plus direct live data and odds for an extensive list of sports competitions.

The portfolio includes real tennis tournaments for men and women, among them ITF events, the Australian Open, Davis Cup, and Billie Jean King Cup.

BETBY and other actual chess tournaments are also included in the streaming package. There are over 30 fast-paced e-sim games in BETBY, including chess, which provides 100% video coverage backed by BETBY’s in-house live Betby.Chess.

With live images synchronised to in-play markets to facilitate faster, data-driven betting decisions, all streams are integrated into the sportsbook interface, allowing players to watch and wager in one location.

BETBY’s Head of Sportsbook Product, Kirill Nekrasov, commented: “When they integrate BETBY, they don’t just get a sportsbook, they get the full live betting solution, including video streaming, already built in.

“We are the only B2B provider that fully takes care of the entire streaming side, from sourcing and managing the content to the technical delivery. Our partners don’t need additional suppliers, integrations, or operational effort, they simply activate a seamless, ready-to-use service.”