Kambi esports odds integrated into ComeOn Group sportsbook platform

Sports betting services company Kambi Group has announced a multi-year partnership with iGaming operator ComeOn Group.

According to a release, Kambi’s esports division, Abios, will be integrating its odds into ComeOn’s multi-feed sportsbook platform as it looks to further expand into the esports sector. Financial terms of the deal were not disclosed.

Additionally, Kambi will also be offering supplementary support on ComeOn’s broader sportsbook portfolio, tailoring odds and markets to specific player preferences for localised strategies.

Founded in 2010 and active across several locally regulated markets, including Denmark, Sweden, Ontario, and the Netherlands, ComeOn Group has been increasing its ties with the esports industry. Aside from Kambi’s esports-focused partnership, the operator also partnered with esports team Astralis in 2025 through its ComeOn! brand.

Kambi acquired Abios back in 2021 in a deal that was valued at up to SEK 270m (~£22m). Since then, the latter has been the group’s main esports data provider, having worked with GRID and, most recently, online betting operator Kindred Group.

The technology provider has been expanding its footprint in recent times, following strong momentum from profitable financial results in both 2025 Q2 and 2025 Q3.

Aside from ComeOn Group, Kambi also became the official sportsbook partner of Ontario Lottery and Gaming Corporation earlier this month, and signed a multi-year deal with Online casino games developer Holland Gaming Technology in October 2025.

Werner Becher, CEO of Kambi Group, commented: “We are delighted to welcome ComeOn Group as our latest Odds Feed+ partner. Odds Feed+ is built on the principles of quality, choice, and trust, and this partnership reflects the confidence leading operators place in Kambi’s odds service.

“By combining market‑leading pricing with the flexibility to scale and tailor their odds package on demand, ComeOn will be equipped to deliver a world‑class sportsbook experience to players across their markets.”