Built on the courage, loyalty, and determination shared by the Straw Hat Crew and G2’s drive to break boundaries, the collection celebrates values that resonate across gaming, anime, and life. Designed in black and white with a minimalist embroidered logo, the capsule celebrates teamwork, resilience, and adventure, inviting fans to step aboard the Thousand Sunny and embody true G2 style.
The collection features hoodies, zip-ups, t-shirts, caps, sleeves, and tote bags, each adorned with a custom G2 l One Piece Jolly Roger that fuses the G2 samurai emblem with Luffy’s iconic straw hat. Crafted to be more than just apparel, the capsule bridges anime storytelling and esports culture for modern streetwear, with understated items that fans can feel proud to wear – IYKYK.
THE ONE PIECE IS REAL.
G2 | One Piece Available Now pic.twitter.com/Wn8w6wG23h
— G2 Esports (@G2esports) June 25, 2026
Since its 1999 premiere, One Piece has captured fans worldwide. The best-selling manga of all time, with over 600 million copies sold and more than 1,160 episodes, follows Monkey D. Luffy and the Straw Hat Crew across the Grand Line in search of the legendary treasure. The series embodies courage, perseverance, and ambition, values that naturally align with G2’s ethos.
“At G2, we’re continuing to push the culture and fashion of esports beyond competition alone, and this One Piece collection is a natural extension of that,” says Sabrina Ratih, COO of G2 Esports. We wanted to create a capsule that continues to elevate the esports fashion space – understated, premium, and stylish enough for everyday wear, while still carrying the spirit of adventure, ambition, and individuality that defines One Piece and G2 alike. Every piece is designed to bridge the gap between fandom and everyday style, and continuing our mission to redefine what esports fashion can be.”
Building on a decade of success, G2 sets the standard for innovative storytelling that blends esports, culture, and lifestyle. With over 30 million fans worldwide, the organisation has expanded into creative ventures including its sell-out anime collaboration with Solo Leveling, its own webtoon Red Aura, and partnerships with fashion brands such as Ralph Lauren and Smiley. G2 has also stepped into traditional sports through Gerard Piqué’s Kings League, and EVA augmented reality shoot game, all driven by a mission to inspire the next generation of fans.
The G2 | One Piece Capsule Collection is available for purchase exclusively through G2’s online store g2esports.com now.
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