UK-based esports organisation Guild Esports has partnered with Bitstamp, one of the world’s longest-running crypto exchanges.
Bitstamp has become Guild’s official cryptocurrency exchange partner with the signing of a three-year global sponsorship deal worth £4.5m.
It’s the largest sponsorship deal secured by Guild Esports in its history and will generate annual revenues of £1.5m over the three-year period. It commences on January 29th 2022.
As part of the agreement, Bitstamp will be given marketing rights and prominent exposure across Guild Esports’ team jersey and will also appear across social and digital content featuring the company’s pro players and content creators.