Well-known deodorant brand Lynx is running a new piece of marketing targeting gamers.
In an experiment titled ‘The Lynx 0.1% Effect’, with the slogan ‘the better you smell, the better you play’, Lynx has enlisted the services of four streamers to take part in a test ‘monitoring game stats and body performance’.
These include UK streamer RossBoomsocks, Mexico’s RobertoCein, Canadian streamer xChocoBars and German influencer LPGjustJohnny, who were all sent a pack by Lynx containing fragrances and gadgets.