London-based esports org Fnatic has today revealed Crypto.com as its first global cryptocurrency partner in a multi-year deal worth more than $15m (£10.8m).
Crypto.com’s logo will be featured on the collarbone of Fnatic team jerseys. The org says it will also offer fans ‘numerous rewards and money-can’t-buy experiences’ – including with existing Crypto.com partners – for Crypto.com users purchasing Fnatic goods.
The partners will also launch new digital products, such as exclusive Fnatic NFTs in the near future.