Tottenham Hotspur Captain, Korean football icon, and now a video game cosmetic.
The Son Heung-min Fortnite skin will be jumping out of the Battle Bus during Chapter 6 Season 3.
Incentivising engagement through regional icons
As explained by the CEO of Epic Games Korea, Epic Games identified a need to better engage with Korean culture in Fortnite.
“We started discussing the direction with the headquarters two years ago, and we thought that we should do a good job of incorporating Korean culture, such as K-pop, which people around the world are crazy about, into the game.”
Park Sung-chul, CEO of Epic Games Korea
Son Heung-min is the ideal celebrity to begin integrating more Korean influence into the Battle Royale game.
Continue reading Son Heung-min Fortnite skin announced in bid to boost Korean playerbase
