Over the last decade, hundreds of football clubs have invested in esports (competitive gaming), even Champions League 2025 winners Paris Saint-Germain (PSG).
In fact, PSG were one of first clubs to commit to the industry having competed in various esports, including EA FC and League of Legends, since 2016.
Esports News UK spoke with Nadia Benmokhtar, a former professional footballer who is now the Diversification & Merchandising Director at Paris Saint-Germain.
We spoke to her about why clubs are investing in esports, what the potential benefits are, and how PSG strategically approaches the industry to attract new fans.
Continue reading Interview: Why PSG and football clubs are investing in esports