In a fresh cross-continental esports collaboration, North American organisation 100 Thieves and Japanese organisation Crazy Raccoon have launched a joint venture, “Crazy Thieves,” to unite their competitive efforts in the Apex Legends Global Series.
The collaboration brings together both brands and their iconic imagery to 100 Thieves’ Apex Legends roster in time for the ALGS Sapporo Championship.
100 Thieves and Crazy Raccoon: a branding match made in heaven?
While unexpected, the union of 100 Thieves and Crazy Raccoon within the Apex Legends space is seemingly a perfect partnership.
Crazy Thieves have entered Sapporo
Crazy Thieves、札幌に降臨。@crazyraccoon406 @phonyfps @genburten @verhulst pic.twitter.com/ARkppHyUuT
— Crazy Thieves (@100T_Esports) January 7, 2026
In their announcement, the two teams expressed how moving forward, their collaboration is “built on a foundation of mutual respect, competitive prowess, and a shared vision for global esports dominance.”
As explained by former Apex Legends coach-turned 100 Thieves apparel designer Deston ‘Bronzey’ Nguyen, what initially began as a simple apparel collaboration concept turned into a project built on mutual values:
“I was able to lead the majority of this project from the start, beginning as a simple conversation around an apparel collaboration that grew into one Apex team under both names.
Continue reading “Crazy Thieves” ALGS brand born as 100 Thieves and Crazy Raccoon join forces