The UK esports scene is bracing for a monumental shift as DreamHack prepares to make its long-awaited debut on British soil.
In an exclusive insight into the festival’s arrival at the NEC Birmingham, Shahin Zarrabi, Vice President of Festivals at ESL FACEIT Group (EFG), has opened up about why now is the time for the “Glastonbury of gaming” to land in the UK.
With the festival set to run from March 27-29, 2026, Zarrabi revealed that the response from the British community has already surpassed expectations, leading to several logistical expansions before the doors have even opened.
Continue reading Shahin Zarrabi discusses DreamHack Birmingham vision in exclusive interview
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