The Colorado Division of Gaming has granted esports and sports betting provider BETER a Vendor Minor License.
With the help of this license, BETER is now able to provide licensed gaming operators throughout Colorado with its data and streaming services.
Tier-one sportsbook Bet365’s Colorado domain now offers the Setka Cup table tennis series and the ESportsBattle tournaments, which include eFootball and eBasketball.
With this launch, Colorado bettors can now access exclusive esports content. The approval from Colorado comes after New Jersey’s Vendor Registration, which allowed BETER to start its Setka Cup series there.
BETER’s foray into Colorado strengthens its position in the regulated sports betting industry in the United States.
Regulatory Growth and Betting Market Reach
According to the company, BETER offer precise odds, data for up to 50 betting markets per event, live streaming available around-the-clock, and provides approximately 700,000 events a year.
With both esports and traditional sports offerings, the company states that it maintains an average operator margin of more than 7.5%.
Another phase in BETER’s plan to launch its products in all significant regulated states is obtaining the Colorado Vendor Minor License.
With continued licensing initiatives in states like North Carolina, Arizona, and Indiana, the company hopes to increase its presence even more.
Colorado players now have exclusive access to BETER’s esports tournaments and dynamic betting markets, which are in response to the region’s increasing demand for digital entertainment and a wide range of betting options.
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