Despite more general revenue issues in Q3 2025, Better Collective is still establishing itself in the esports industry.
The company’s two main esports platforms, HLTV and FUTBIN, brought in €4.4m (£3.8m) in revenue during the quarter, a 3% decrease from the previous year.
Nonetheless, thanks to high traffic and sponsorship income, the esports division was able to sustain a healthy 53% EBITDA margin.
With its extensive tournament coverage, player rankings, and statistics, HLTV continues to be the world’s #1 Counter-Strike 2 community. Meanwhile, FUTBIN is the premier resource for EA SPORTS FC players, drawing in over three million daily active app users with tools for squad optimisation and market intelligence.
Since Q2 2025, Better Collective has reported esports as a separate segment, demonstrating the business’s strategic significance.
CEO Jesper Søgaard highlighted esports as a long-term growth driver despite the company’s recent quarters of muted growth.
Lower activity prior to the EAFC 26 release and a worldwide drop in CPM advertising rates had an impact on the segment’s recent performance; however, efforts are still being made to address these issues with better monetisation tools.
Financial Performance and Strategic Initiatives
Due mainly to a record-low sports win margin that decreased revenue by about €10m (£8.8m), Better Collective reported Q3 2025 revenue of €78m (£68m), down 4% from €81m (£71m) in Q3 2024.
With additional challenges from €4m (£3m) in Brazilian regulatory transition costs and a €2m (£1m) negative foreign exchange impact, EBITDA before special items fell 8% year over year to €21m (£18m).
Notwithstanding these difficulties, the company maintained its 2025 guidance of €320–350m (£282-308m) in revenue and €100–120m (£88-105m) in EBITDA, and recurring revenue reached €50m (£44m), or 64% of total revenue.
CEO Jesper Søgaard stated, “I’m pleased to see that, when adjusting for the unusually low sports win margin of the quarter, Better Collective is back to organic revenue growth. It’s a clear sign of the strength and resilience of our diversified business model.” A major highlight was the September launch of Playbook, an AI-powered sports betting assistant that has already generated millions of bets with partners. Søgaard called it “a defining milestone” that shifts the company’s focus “from acquisition to retention,” setting the stage for AI-driven growth in 2026.
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