BETBY has strengthened its player props offerings for soccer worldwide by finalising a new partnership with data provider Abelson Sports.
Through the agreement, BETBY’s sportsbook platform will directly integrate Abelson’s extensive player statistics and prop markets, which include outcomes like anytime goalscorer, first goalscorer, and player card bets.
A wider range of betting options for major soccer leagues and international tournaments will be made possible by this partnership, which is intended to provide BETBY partner operators with access to a wider range of player-specific outcomes, particularly in the run-up to the World Cup.
Now that Abelson’s data and product suite are a part of the BETBY ecosystem, operators can offer a more interactive and customised betting experience that closely reflects the tastes of contemporary soccer fans.
Sergey Tsukanov, Chief Sportsbook Officer at BETBY, commented, “We’re thrilled to partner with Abelson, a company widely recognised for its expertise in player data and soccer markets. Today’s fans follow players as closely as they follow teams.
“By integrating Abelson’s player props, we’re enabling our partners to tap into that engagement and offer markets that reflect how users actually watch and enjoy soccer. It’s a crucial step in making the sportsbook experience more personal, interactive, and aligned with modern betting behaviour”.
Product Innovation and Market Impact
Simon Temple, Chief Operations Officer at Abelson Sports, emphasised the strong strategic fit: “BETBY is one of the few suppliers truly pushing the boundaries of sportsbook innovation, so aligning with them was an obvious move.
They recognised the value of our player markets immediately, and we’re excited to see how they elevate them within their product ecosystem”.
The collaboration coincides with the growing popularity of player prop markets, which show that bettors are becoming more interested in individual player outcomes in addition to conventional team results.
Through a more comprehensive and in-depth betting experience, BETBY hopes to assist operators in increasing user engagement and retention by incorporating Abelson’s player props into its platform.
As the sportsbook industry becomes more competitive and data-driven, this initiative reaffirms BETBY’s commitment to ongoing product development and operator empowerment.
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