Official G Fuel social media accounts posted that they are “logging out,” thanking the community for “the love, the grind, and the memories.” However, they are not actually shutting down.
Their posts that suggest a concrete farewell are actually part of marketing their rebrand. However, the gaming and esports community are not happy with their tactics.
The G Fuel rebrand confusion: explained
On the evening of September 2nd, or early morning of September 3rd for the UK, G Fuel posted a seemingly heartfelt thanks to their community, stating “the end of an era” and that they were “logging off.”
The energy drink company has long maintained ties with the gaming and esports communities, including through partnering with events such as the UK Esports Awards back in 2018.
Continue reading Are G Fuel shutting down? Nope, it’s just a strangely marketed rebrand.








